Privacy Policy

Last Updated: December 5, 2023

BCP IV SERVICE STATION LP, by its General Partner, BCP IV SERVICE STATION LIMITED, carrying on business as BG Fuels, (“BG Fuels”) is a fuel and convenience retailer.

BG Fuels wants you to be fully aware of what happens to the personal information we collect through your use of the use of BG Fuels website located at (“Website”) and any other interactions you may have with us (by telephone, email, and through our promotions and contests).

Accordingly, this Privacy Policy (“Policy”) outlines the manner in which BG Fuels collect, use, disclose and retain your personal information.

When you submit personal information to BG Fuels, including on a voluntary basis as part of your participation in a service offered by BG Fuels (subject to any refusal you make regarding your personal information, in which case it may not be possible for us to provide you with services), or authorize us to obtain personal information from other sources, you are agreeing to our collection, use, and disclosure of personal information as described in  this Policy.

This Policy includes the following sections. You should read the entire Policy; however, you may click each of the section titles below to be directed to the information you are seeking:

Personal information is any information about an identifiable individual.

This Policy is not intended to cover information other than personal information, such as business or anonymous information.

BG Fuels will obtain your consent (through this Policy or other means) to collect, use and/or disclose personal information except where we are authorized or required by law to do so without consent. When you provide us with information through this Website, you are agreeing to our collection, use and disclose your personal information as described in this Policy.

We collect personal information about you from your interactions with us and other sources such as our third party partners. For example, we may collect personal information when you:

  • subscribe for, purchase, return or exchange our products and services;
  • enter into a contest or sweepstakes we offer;
  • respond to one of our promotions, polls or surveys;
  • subscribe to one of our online newsletters, or register to participate in an online forum we offer;
  • contact us (such as via email, telephone, or the internet) with an enquiry, comment or suggestion; or
  • otherwise provide us with personal information.

The personal information we collect may include your name, contact information such as your address, telephone number and email address, and if you make a purchase your payment information.

Often it is optional for you to provide your personal information, but other times, including in order to provide you with certain product and services, such information would normally need to be provided. For example, if you enter a contest we offer, we need to collect information needed to contact you if you are a potential winner. You may choose not to provide your personal information even in such cases, but that may result in our inability to serve you.

Optional Information

Occasionally, we may request demographic information (like your age or gender) or information about your interests and purchasing preferences. In most instances, you do not have to provide us with this information to receive the product or service you have requested. We use this optional demographic and preference information to tailor or improve our product and service offerings, as well as for internal marketing research purposes.

Collection Through Cookies

We may also obtain general information related to your use of our Website, through cookies and similar technologies including pixels and web beacons. A cookie is a small data file that a website may write to your hard drive when you visit. A cookie file can contain information (such as a user ID) that the website can use to track the pages you have visited and to record your preferences for future visits.

When you visit our Website, we collect information such as an IP address, device identifier, internet tags and navigational data such as which portions of our Website you view, what links or buttons you click on our Website, an what site you came to our Website from, in order to understand how, when, and for how long a user visits our Website. In addition, we may use third party cookies that track how you use the Website in order to target advertisements to you on other websites.

Information gathered from our Website via cookies may be used by BG Fuels for statistical purposes, allowing it to evaluate and analyze the access frequency to its Website and related customer base. We may also use such information to provide you with a customized online experience and to improve our products & services, communications, and for marketing.

You can manage website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended on the Website. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings and instructions within your browser. For more information on blocking cookies for targeted advertising, visit the Digital Advertising Alliance of Canada page at

Collection Through Google Analytics

BG Fuels also uses Google Analytics, a web analytics tool from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses information obtained by its cookies to evaluate your use of the Website for us, to create reports on Website activities and to provide further services related to the Website and the internet usage for us. This information may be transmitted to a server in the USA and stored there. Please note that Google Analytics information may be disclosed to marketing agency partners that use the data to optimize marketing campaigns. For more information on Google’s privacy policy in general and Google Analytics, please visit their website at < and You can deactivate the Google Analytics function with a browser add-on, which you can download at <>. To do this you must install that browser add-on. This will prevent the analysis information from being sent to Google.

BG Fuels will not collect information indiscriminately and will limit collection of information to that which is reasonable and necessary for the purposes it was collected or as authorized by law.

Personal information collected by BG Fuels will only be used or disclosed for purposes described in this Policy, for other purposes disclosed to you at the time of collecting such personal information, for example, as described when you sign up for a contest, survey or promotion, or for purposes to which you have otherwise given your consent, or which are permitted or required by law.

BG Fuels may collect, use, and disclose personal information to:

  • administer our contests, including to communicate with you in the event you win a contest, to confirm and authenticate your identity and ensure that your information is correct and accurate;
  • notify you of promotions including the launch of new contests and surveys, and to send you promotional material, such as by email or other contact information we have for you;
  • to manage our business and day to day business needs;
  • to understand how you use our products, content and services, for analytics, internal business purposes, and product development purposes, developing new products and services and (where appropriate) to personalize offers that we make to you;
  • to administer surveys, or request feedback to improve and manage our relationship with you;
  • provide our products and services to you;
  • market our products and services to you;
  • purchase goods and services from you;
  • help us manage or improve our products and services;
  • establish and maintain communication with employees, investors, and business partners;
  • comply with our legal obligations; and
  • fulfil other purposes related to any of the above.

For example, we use the information we collect on promotion entry forms to administer your participation in the promotions and for other purposes stated on the entry form. Our surveys may ask for opinions on various issues and may be sponsored by our partners. Most information obtained through surveys is aggregated and used internally. We may share survey information with advertisers and marketing partners in an aggregated, non-personally identifiable form.

However, BG Fuels may disclose your personal information to other companies or individuals who assist us in providing services or who perform functions on BG Fuels’ behalf. For example, we may use third party service providers to help us run our promotions or process payments, and such service providers may process personal information for us when necessary for the services they provide to us.

We may disclose certain of your personal information, such as a hashed version of our email list, or other contact lists, to third parties such as social media sites. We do this to better serve our advertising, both to you, and to others, such as people who may have interests that we, or the social media site, believe may be similar to yours.

BG Fuels may disclose personal information to third parties in connection with the potential merger or sale of all or part of its business, and as part of completing such a transaction, or determining whether to enter it. We reserve the right to transfer any personal information we have about you in the event of a merger with a third party or upon a sale or transfer of all or a portion of our business or assets to a third party acquirer.

If BG Fuels discloses personal information to third parties engaged to perform services for us, BG Fuels prohibits the third party from using personal information for any purpose other than the specific purpose for which BG Fuels supplies it.

We may also use, or disclose, your personal information to third parties, if we have reason to believe that using or disclosing such information is necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property.

We may also de-identify, aggregate or anonymize information about our customers to identify trends, manage our business, develop statistical information, understand how we are performing, or develop relevant products, services or offers. Such information may also be shared with third parties for other analytical purposes, but such shared information will not personally identify any individual and therefore is not subject to our privacy policy.

The permission from a parent or a guardian is required for any person under the age of eighteen (18) years (a “Minor”) to participate in any activity organized by BG Fuels, notably any survey, contest or promotion.

Our Website is not directed at children, and we do not knowingly collect personal information from children under 13. If you are the parent or legal guardian of a child under 13 who has provided us with personal information, you may ask to review or delete this information

BG Fuels retains personal information only for the amount of time needed to fulfil the purposes for which it was collected or as permitted or required by law, after which the personal information is destroyed or made anonymous.

Personal information under BG Fuels’ control is protected by physical, organizational and technological safeguards appropriate to the sensitivity of the information.

BG Fuels will take steps to help ensure that your personal information is protected from misuse, interference, loss, unauthorized access, modification or disclosure. BG Fuels maintains physical security over its premises and also maintains computer and network security. BG Fuels requires its employees to respect the confidentiality of any personal information held by BG Fuels. Only authorized employees who need the information to perform a specific job are granted access to this information. Personal information we collect is managed from our offices in Markham, Ontario.

No security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us.

Some or all of the personal information we collect may be stored or processed on servers located outside of Canada, including in the United States and the United Kingdom. Data protection laws in the US or other countries may differ from those in Canada. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.

By providing us with personal information, you understand and expressly agree that we may transfer it outside of Canada or your jurisdiction of residence. If you do not agree to the transfer of your personal information outside of Canada, do not provide us with personal information, or use our Website or services.

The BG Fuels website may contain hyperlinks allowing users to visit other sites operated by other companies. BG Fuels is not responsible for the privacy practices or content of any of such websites to which we link. If you access such websites, either directly or via the Website, you should review the privacy policy of each site.

BG Fuels will keep personal information as accurate, complete and updated as necessary to fulfil the purposes for which it is used. You can contact BG Fuels to request access to your personal information to review its accuracy or to update or correct your personal information. Please make a request in writing, using any of the contact methods outlined below. Please note that we may need to confirm your identity or request additional details in order to process your request.

We reserve the right not to change personal information if we disagree that it is incorrect, but we will append your requested alternative information. We may not provide access to personal information where permitted or required to deny access by the applicable law, for example, where the information requested would disclose the personal information, including opinions, of another individual or if it is subject to solicitor-client or litigation privilege.

We reserve the right to modify this Policy at any time. If we change this Policy, we will indicate the date this Policy was last amended. By accessing or using this Website, our products or services, or by providing us with personal information after such changes, you consent to this Policy, as revised. Please periodically review this Policy so that you know what personal information we collect, how we use it, and with whom we may share it.

If you have any questions or concerns about this Policy or about BG Fuels’ handling of your personal information please contact our Brand and Communications Manager in writing at:

BG Fuels
140 Allstate Parkway, Suite 503
Markham, ON, L3R 5Y8


As noted in the Collection of Personal Information section above, you can deactivate the Google Analytics function with a browser add-on, which you can download at <>. To do this you must install that browser add-on. This will prevent the analysis information from being sent to Google.